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The
Current and Future State of Gay Fiction, Part 1 (page 2)
by Sarah Warn, February 24,
2005
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AE:
How are these "gaylit" novels doing, commercially?
BH:
A regular book can sell like three to six thousand copies in hardcover,
and maybe ten thousand in paperback. That's respectable, but on the lower
end. That's about the maximum of what literary fiction will sell. But
these Kensington books are selling ten to fifteen thousand in hardcover--two
to three times the numbers of these literary gay books--and the gay teen
books are selling in the mid teen thousand hardcover too, and two to three
times that in paperback.
MJ:
Talking about the dark side of the whole thing, we can't talk about gay
fiction without looking at the bigger picture of fiction in general and
the fact is it's a shrinking pool. Steven King, Tom Clancy, John Grisham;
their numbers are down dramatically from back in the early '80s.
AE:
So people are buying less books, or less fiction?
BH:
Well both, but it's true, when you look at the whole fiction market I
think numbers are going up slightly, but that is because it's all confounded
by Chicken Soup, you know, piece of crap for the soul.
MJ:
Well, those books have their fans, and they're harmless enough.
BH:
But are they really books? They're not really books. Michael got the figures
for his latest book and they were pretty good, but they are really
good, his agent said, relative to the fact that most books are really
kind of sucking this fall, because there is a big drop.
AE:
Is there just a slow march, because of the saturation of the media, towards
people watching movies instead of reading books?
MJ:
As the younger generation is getting older, they’re just continuing
to play games and watching TV and DVDs and computer stuff more and more.
The most amazing thing to me--the clearest division to me of what is going
on--is what I see in my day job as a flight attendant. We rent those digi-players
[portable DVD players] to passengers, and they predominantly rent to people
thirty years and under. People thirty and over read books, people thirty
and under have to have something to entertain themselves for the whole
flight. It is just so interesting to me to see that division, and the
younger they are the more likely they are to want the digi-player.
BH:
How old are you Sarah?
AE:
I'm 30, and I get that digi-player every damn time! I admit it, I'm squarely
in that entertainment generation. Although I still love to read.
BH:
But I want to put some of the blame on the industry, because I feel like
part of the problem is the way books are sold, and the books themselves.
There have been so many sucky books--so many crappy books--released that
shouldn't have been published in the first place. Too many books have
been published and it’s because of all these weird books. Too many
celebrity books, I think, too much self-indulgent literary fiction, too
much bad genre fiction. I think when you write a book that people want
to read, they will buy it. I also think this whole notion of selling it
in hardcover, you know--I don't want to spend twenty-five bucks on a book
that I don't know I really want to read.
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