Chemistry.com: "Nope, still gay"If you watched Heroes last night (yes, I'm still obsessed -- and yes, last night's "five years in the future" episode held about as much water as a hammock, but that discussion's for another site), you might have been taken by surprise by an ad that ran in the first 20 minutes that featured a man reading a Penthouse magazine. The ad isn't shocking because it features Penthouse (which is kind of shocking in and of itself, I guess -- this is a major show on a major network), but because of what happens next: after looking at the centerfold and smiling to himself, the guy closes the magazine, looks at the camera, and says, "Nope -- still gay". The ad is for online dating site Chemistry.com, which it turns out is a site owned by dating monolith Match.com. And as the voiceover notes at the end of the commercial, the gag here is a reference to the fact that while other "spiritual" dating sites (i.e., ones that aren't just troughs filled with pictures but that do an in-depth personality profile and are geared toward more "serious" singles) like eHarmony don't allow same sex daters to apply, Chemistry.com does.
Kind of interesting that they would do an entire television spot in what must be pretty expensive ad space to tout their gay-inclusiveness and not even mention it on their entire website, right? And am I the only on that finds the placement of this ad during Heroes more than just a teeny bit ironic? "Nope -- still gay!" Submitted by on Tue, 2007-05-01 07:57. |
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It's gay enough
What is more eye catching-Penthouse or the line?
My GAWD!
Loved it!
Did it air every channel or
I did know that eHarmony
I did know that eHarmony specifically excludes gay people. And I think it's cool that this site answers that question in a commercial.
Also, I don't need the site to say "gay people welcome" if they have a "men seeking men" category available. In fact, the idea that we aren't segregated feels more welcoming to me than if they made some big point about it and had some special "gays only" database.
It put a smile on my face.
While I'm not into the whole online dating thing at all, whether it is eHarmony or chemistry.com (Like the person above, I didn't even know eHarmony excluded homosexuals), it still made me smile to think that a pro-gay commercial that was this in your face about it aired during one of the most popular shows on NBC right now.
It certainly beats the Superbowl commercials.
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