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Gay rugby ad and 360-degree huddle cam
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Jockohomo unearthed one of the best ad campaigns in the history of the known universe: the campaign, which aims to draw Londoners to Paris with the image of macking rugby players, is the definition of "unconventional" ... not to mention "daring", "progressive", and "four-alarm-fire HOT". Campaign site C'est So Paris has more on the project.
This kind of reminds me of this bizarre interactive 360-degree panorama photo of the inside of a rugby huddle that I came across a little while back -- complete with partnered crotch-grabs. Check it out -- but have a cold compress handy!
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