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News, Reviews & Commentary on Gay and Bisexual Men in Entertainment and the Media

New Dolce & Gabbana Jewels TV ad: It's a gay, gay, gay, gay world

Did anyone happen to catch the new Dolce & Gabbana Jewels ad that's been running on television? The spot features a hot guy and sexy lady across town from one another and apparently rushing to meet ... only when they finally find one another, there's another hot lady and gent there ready for some same-sex smooching. It seems that there are two versions of the ad airing, as the one I saw last night on the CW closed with a close-up of the ladies kissing, not the gents (although you could see them embrace in the preceding wide shot).

A second look at the start of the commercial reveals that there are two more sets of gay smoochers that foreshadow the final twist and establish that this commercial apparently takes place in Gay City on Planet Gay ... or in New York.

You might remember a Levi's 501 ad that recently employed a similar "one ad, two endings" approach, but it's interesting to note that while in that case one ending was gay and the other straight, in this case both ads have same-sex conclusions.

Check out the guy/guy version above, and the gal/gal version after the break!

Insideguy's picture

Too bad...

the jewlery is so ostentatious because the kiss sure ain't. 

Now if we can just get Martha Stewart to do the same thing with her sheets and towels.  Oops!!! I fortgot, they are gay, let's call Pratesi on this one.

Jay's picture

Er...arn't both the guys

Er...arn't both the guys the same man? It looks like a mirror reflection when they are kissing hehe!

But yeah I saw this the other night during Coronation Street I think. I realised that it was Dolce and Gabbana and I remembered the 'watch' advert they did earlier in the year when two men kissed again and I thought 'no, surely they'll be doing a straight one this time!' But I was pleasantly surprised...it was the gal/gal one I saw, so I suppose I enjoyed it slightly more than most guys on here ;).

BLEA's picture

it is

it is the same guy and same girl kissing themselves - i was there at the shoot
ilovemylife's picture

"Dance Music for People Who Want Tomorrow's Music Today"

...the words we first hear... then we hear the music/sound of the video, which makes me go for the mute control - annoying sound! I hope that is NOT the Dance Music of Tomorrow. Maybe, the kissing scene would have more appeal and attraction for the sake of the commercial with the right music.

ilovemylife

http://ilovemylifebrothersandsisters.blogspot.com/

Chris's picture

Check out this other D&G ad

that came up under related videos.

http://www.dailymotion.com/related/6033855/video/x1ut8t_pubs-dolce-gabbana-gay

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JustinAndrews's picture

Hmmm...Can I get your watch for you?

Awesome video Chris. It definitely makes me ask for a D&G watch for Christmas. But does the watch make the man, or the man, the watch? :)

 

Justin

Perry's picture

Err, I think you posted the

Err, I think you posted the guy/guy one twice!
Brian Juergens's picture

Thanks!

Fixed!
rick1014's picture

D&G B&G Ads!

I would hate to be as blase as those few jaded individuals who have posted so far.  I am 54 and live in the deep south, and I thought the ads were beautiful and powerful and they made me so very, very happy.

No children, things are not always what they seem.  Thank you D&G.

netogeno's picture

Since we are in the gay ads

Since we are in the gay ads topic...This might be more interesting to the gals in After Ellen but I just saw an ad for Abilify, a bipolar disorder medication, that features two women walking in the woods. Is it just me or these two give each other some pretty longing looks?
Movie_Dearest's picture

Looks like NY to me

>this commercial apparently takes place in Gay City on Planet Gay ... or in New York<

You guys are always so half glass empty around here.

- Kirby, moviedearest.blogspot.com

Saplej's picture

Looking closely at the Ad

I think the people that are kissing are twins or copies of themselves.. You will see when the girl is on the train platform, there are two men off in the distance in an embrace and it;s fast but I think kissing too.. But when the couples comes together, I can almost swear that it;s a CGI copy of the person.. Look at the embraces

I saw it last night on TV and it struck me as two different people but closer it looks like the same people..

 

 

 

JACK's picture

i don't think

this has to do with being gay or not.

 

i think it's trying to say "buy dolce and gabbana, and love yourself."

 

 

that's just my opinion. :D

JACK's picture

i don't think

this has to do with being gay or not.

 

i think it's trying to say "buy dolce and gabbana, and love yourself."

 

 

that's just my opinion. :D


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