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News, Reviews & Commentary on Gay and Bisexual Men in Entertainment and the Media

Betty and Brothers in the ratings

The broadcast networks' big premiere week is over and now we can take a look at how two of our favorite shows fared.

According to MediaWeek, last night the new season of Brothers & Sisters premiered with a 8.8/14 rating, which means the 8.8% of all housholds in the US were watching the show and 14 percent of those households then watching tv were watching Brothers & Sisters. B&S managed to retain 73% of viewers from its Desperate Housewives lead in, but Housewives ratings continue to slide year over year, meaning B&S has less to hold on to this year. Still, the B&S ratings are pretty respectable.

Actually, it comes as a bit of a surprise to me that B&S ratings are better than those of our other favorite show, Ugly Betty. Betty went up against Survivor: China this past Thursday and did a disappointing 7.4/12 (compared to Survivor's 8.4/14.)

Maybe it's all those shirtless publicity stills of gravedigger James that accounts for Survivor's ratings resurgence? Just a theory. Still, give me the imperiousness of Wilhemina Slater over Jeff Probst any day. I thought the Betty season premiere was excellent.

One other show of interest: the Wednesday premiere of Dirty Sexy Money, also on ABC, did a respectable 7.4/12. No surprise, given it was one of the most anticipated new freshman shows. But personally, I was less than impressed with the first episode and think it may have trouble keeping that audience. Curious what others think.

Insideguy's picture

The 900.000

Each ratings point represents 900,000 viewers so 8.8 rating mean 7,920,000 viewers watched BROTHERS & SISTERS and 6,360,000 watched UGLY BETTY making them both well viewed shows which is what advertisers look for in a hit.  Those figures may increase in the future as other shows fail or late comers discover these shows.  Ratings overall have declined for network television as audience abandon them for other interests like the internet and cable televison. Not to mention, videos, movies, and concerts.  Both shows are solidly in the hit range. 

While I appreciate Dennis' hard  work, MEDIAWEEK is only a snapshot of what they call the overnights, It is a fast calculation of what happened last night.  It is something for advertisers  to discuss immediately.  The definitive ratings will be published in the Wednesday morning HOLLYWOOD REPORTER and will often be slightly higher than the overnights as they look at the whole week's ratings of every show and will produce the top ten shows of the week. B&S will likely make the top ten for last week.  But may do it behind sporting events and other special events.  The Emmy Awards had it lowest ratings recently and yet out did many of the other network's regularly scheduled programs. It was, however, not the number one show of the week by a long shot.

By the way who thinks Kevin's devotion to Padre McAllister will not last more than a few weeks, what with the return of Scotty and Eric Winter's being in another series.  The way he goes through boyfriends Kevin needs a sex and love addicts meeting.  But at least it is realistic that he like most successful, good looking gay men would be a serial dater. He is no sexless Will Truman.

Absurdist's picture

well, not quite

The Nielsens ratings point has been revised upwards; a ratings point actually represents one percent of total American television households, which means a single point actually equals 1,152,000 TV households for the 2006-2007 season. This ratio will probably be revised upwards yet again for the 2007-2008 season.
snicks's picture

padre

given the tepid word of mouth about eric's new series...i think that trip to "malaysia" may be a brief one.

http://whitewingeddove.blogspot.com/



Dennis Ayers's picture

Thanks Inside guy!

Really appreciate your clarification of Media Week's ratings. The thing I'm struck by is how, overall, network television viewership continues to decline year over year-- not just these shows but virtually everything. Question, do the Weds Hollywood Reporter numbers factor in later DVR viewing, and is that one reason why they are higher?
Absurdist's picture

Just my penny's worth

As a Nielsen family unto myself, I can say that the Nielsen count does take into consideration DVR and other recorded media. They specifically ask the diarists (as opposed to families who are monitored electronically) to make note of what they record and when they watch the recordings versus shows they watch in real-time.
JBE's picture

Hopefully TV monitoring

is more accurate than measuring radio listening.  Arbitron has been using diaries for years.  Diaries are not a very accurate way of measuring what radio stations a person listens to.  They are especially having trouble getting young people to fill out the diaries.  Arbitron is finally switching to a Personal People Meter (PPM) that actually senses the radio station the person is listening to (as long as the person remembers to turn on the PPM!).  What they are finding is that people switch between radio stations with great frequency (something I could have told them), so that the ratings for the stations will likely radically change.  Hopefully the measuring of TV watching will keep up with the times.

Cheers

JBE

Lyle Masaki's picture

From what I hear the Nielsen

From what I hear the Nielsen People Meters are pretty demanding. Household members have to regularly "check in" by pressing a button to signify that they're watching and haven't walked out of the room with the TV on.
karin1492's picture

Nielsen stuff

My family is a former Nielsen ratings family.  It was pretty nice, but it was very involved.  They had to be hooked up to all of our TVs and other stuff.  They even had to be hooked up to our gaming systems, DVD, and VCRs.  They knew everything that we were watching on TV, when we were playing video games, or watching movies and other stuff.  In return for all this stuff that they were getting from us, we got paid back for 25% of all new TV/DVD purchases that we made. 

I don't know how it was for other people, but the way our situation was that it just recorded all of the TV shows that we were watching; we didn't have any specific meters or check in or anything like that.  I think part of the reason was that for a while every one in my family was in the same ratings demographic.  There were a lot of wires, though, and you couldn't touch the boxes or wires.  The Nielsen people knew when the service was out, because they called immediately to make sure that everything was okay.  It was pretty cool while it lasted, knowing that TV shows that we were watching were getting Nielsen points.  We were told that we represented 10,000 or so people.  I always jokingly tell my mom that she is the cause of all the reality tv stuff, because if there was a reality tv show on, she made sure to watch it. 

Insideguy's picture

DVR Replays

Dennis,

The overnights are not the entire households reported because the data has not  been fully collected published most days.  It takes a week to their act together, so to speak.  They in no way change radically and often remain accurate.  But to further elucidate n the DVR data,  They have started to include it with this season so it is already inclusive in the overnights you have looked at.

As to Absurdist's comment about how many bodies a ratings points represents I do know it is not an annual thing but it does occur at certain times.  The Neilsen methodology has been questioned for years now and they have done some revamping.  An example would be that for many years, single person households were never reported, not even queried.  Now they apprently have had to acknowledge that single people do stay hoime and watch TV.  On the other hand they have for years queried gay couples and I am talking at least 28 years when I knew a gay couple who had one of their early machines that replaced the booklets.

I will check the THE HOLLYWOOD REPORTER and e-mail you the pertinent information and include DIRTY SEXY MONEY and BIG SHOTS, Both of which feature transgender characters.  But I don't really expect the T-girl on BIG SHOTS to stay in the picture long, but just in case why not consider it.

Maxine's picture

At last!!

Yes, Brothers & Sisters returns. Although Winters is one hot stud, i'm a big time Scotty lover, and so anticipate a Scotty and Kevin reunion.

 Loved the episode last night. Some solid acting all round. Brothers & Sisters is about the only show i'm devoted to on TV.

And the ratings were stella for last night. I was expecting something in the 11-12 million range, so bringing in near 14 million viewers is excellent.

Lyle Masaki's picture

I have to admit that article

I have to admit that article claiming that the numbers are grim for Betty and good for Survuvir is a bit odd to me. When I glance at the overnights on The Futon Critic, Survivor is down from a year ago (when, IIRC, it was facing its worst-ever ratings) so it's not really on an upswing just losing its audience to a smaller degree than Betty. (Though one factor to consider is that Betty is a show more likely to be viewed on a DVR, while people tend to watch reality shows like Survivor live for the water cooler talk.) Even with the smaller numbers, ABC is way ahead of where it was a couple years ago on Thursday nights, this is the first time it's been strong on Thursday in ages... now they've only got to find a show worthy of the post-Grey's slot.
Anonymous's picture

Now I ain't sayin' he a grave digger

Now I ain't sayin' he a grave digger

But he ain't uppin' overnight figures

Dig down man, go 'head dig down (I gotta leave)

(repeat to fade)