News, Reviews & Commentary on Gay and Bisexual Men in Entertainment and the Media

Gay Wheels Reviews video blog (Ep. 4): GM's impressive LGBT outreach efforts.

Gaywheels.com’s Joe LaMuraglia took part in the “Drive to Outfest” put on by General Motors. GM’s Saturn brand was the official automotive sponsor of the largest LGBT film festival in the country, Outfest, held in Los Angeles July 9 -21, 2008. In conjunction with that sponsorship, GM’s diversity communication group hosted 9 reporters from GLBT media around the country and put on a ride and drive event from West Hollywood to Malibu.

The event featured Saturn cars as well as some of the Hybrid vehicles currently offered by GM. Watch and listen to GM’s diversity group share why they think the LGBT community is important in their outreach.

Check it out after the break!

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