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I Can't Believe It's Not Boy Butter
The ad is a take-off of the "I Can't Believe It's Not Butter" commercials of the 1990's. Only this time the product is Boy Butter and the slogan is "I Can't Believe It's Not Boy Butter." You never see the actors, just their hands and a closeup of the product which is displayed on a kitchen counter along with some citrus fruits. Given that the packaging is designed to look like a tub of margarine, I really don't think that anyone should be leaving this product out on their kitchen counters. But really, that's just the start of this commercial's transgressions. The thing ends with a voice-over announcer saying "Try squeezing a little Boy Butter into your tight agenda today!" Okay, eww. Come on guys, if you're going to produce the first televsion commercial ever for a gay personal lubricant you sort of have an obligation to do something tasteful -- or at least legitimately amusing. This one isn't. Think I'm being too hard on this thing? Check out the 30 second spot below, and let me know what you think. Submitted by on Thu, 2007-03-29 09:32. |
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boy butter
it's not so bad imho.. and I am uninamious in this..
I'm confused. Is it bitch slap or slap a bitch?
Its Great...
Not a joke
Hey I stress, this is not a joke. Cable companies in New York and Los Angeles have cleared cleared the spot to run on Bravo, Oxygen, E!, and Logo. Here's another source for this story.
Apparently Comcast has rejected the ad for airing in San Francisco. I say good for Comcast.
Not to nit-pick, but...
Ad aside, the stuff is great
That may be ^
I believe that sometimes you
Standards
I don't know why you give straight people a pass (Chuck and Larry movie etc) for making fun of gay people and the real discrimination we face daily. Yet you come down on gay people (Boy Butter etc) when they make lite of our situation. It should be the other way around. Straight people should not be defining us like they have for thousands of years unquestioned. Gay people define gay people.
I like this commercial. It's funny and sweet. The packaging is very clever too.
Dennis, you could use a little Boy Butter
You're kinda uptight on this one.
It's not a commercial for the HRC, GLAAD or gay rights. IT'S FOR LUBE! Iy was probably shot on as small a budget as possible and I think it's memorable. Yes, they spoofed a different brand, but you knew what they were doing. Plus, how do you spoof commercials that featured Fabio? They were already so gay.
If we can constantly hear about AfterElton's flying monkeys which is suppose to be clever, then I think "squeeze some in your tight agenda" can be given room on the humor scale as well.
Hey Mattie
Ouch!
Okay, maybe I was being hard on the thing but honestly-- lube on a a kitchen counter along with bananas, and cucumbers?
PS: I'm a Gun Oil man myself.
Label queen, even with your lube
Ouch!
Okay, maybe I was being hard on the thing but honestly-- lube on a a kitchen counter along with bananas, and cucumbers?
Ouch is what you'll be saying if you use the banana or cucumber without some boy butter lube. Is the placement of the phallic fruits and veggies as well as the ball-shaped objects not obvious?
PS: I'm a Gun Oil man myself.
Butch! Gun Oil Lube, developed by Marines for long lasting action. Puh-leeze!