Brand Bowl XLIV: You Spent $2.8 Million and This Seemed like a Good Idea? Well, Betty White Is Always a Good Idea

Were they better than Snickers in 2007?

We meant to bring you the Super Bowl commercials with a gay flair (or fumble) in real time, but Hulu did not cooperate. Still, we have the worst and the best here for your viewing pleasure. As a bonus, you don't have to put up with all that football in between.

You can also follow my snark on Twitter.

Two ads irritated me on the broadcast. The first was the Motorola ad. Megan Fox naked, and people lose their minds. Even the stereotypically dressed and flouncy gay guys. They can't even keep their wrists from being limp while they slap each other. Real Nice. I'll keep my iPhone.

The other ad was much worse to me, even if it was about a straight guy. FLO.TV, which markets a portable digital television service, managed to build an entire commercial around questioning a man's masculinity. They called it "Injury Report" and it was really painful. At what point is mocking a sensitive man's masculinity, down to calling him out as skirt wearing, going to stop being the joke? Why can't the Justin Suarez's of the world be allowed to be happy?.

I hate that the two anti-gay ads came from technology companies, who have historically been the most progressive of corporations.

What about the Tim Tebow ad that everybody was losing their minds over? Turns out it was pretty mild. If it wasn't for Focus on the Family hiding their virulently anti-gay, anti-choice nature behind what was really a sweet ad on the surface, I might have enjoyed it.

What worked? Well, Betty White for Snickers was great. I love her as a trash-talking football player.

The Simpsons went topical, with Mr. Burns losing his money, and everything else he owns. His mansion flies off into the sky, and Patty & Selma picked up Smithers in the yard sale. He's seen doing their nails later, which is sad, but not out-of-character. I liked it.

What did you guys think? Which ads worked for you, and which ads made you yell at the television?