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News, Reviews & Commentary on Gay and Bisexual Men in Entertainment and the Media

One down! Our suggestions for who should sponsor Matthew Mitcham next

Olympic gold medalist and gay poster-boy Matthew Mitcham has finally, finally landed more than the perfect dive. The ink is still fresh on the Aussie's new sponsorship deal with Australian telecom giant Telstra but like all good gay boys, Mitcham is hoping for bigger things to come, telling The Daily Telegraph:

“Hopefully, this will have a snowball effect.

If I can get the opportunity where I will be able to train without worrying about paying the bills, that would be the ultimate goal.”

In the interest of helping Mitcham with his snowballs, we’ve put together a list of our fantasy endorsements. We consider it our gay-given duty to help him keep his shirt off for as long as possible.

So who should be the next to sign up MM?

The Cliché

AussieBum

Drool-provoking sports stars are often tied to underwear lines (and we aren’t complaining). With one of the most widely-seen bodies in gay media, we’re surprised AussieBum has yet to outfit Mitcham’s Aussie bum.

A pair of Aussies

The downside: Mitcham’s swimming trunks typically cover less area than a pair of boxer-briefs, but if it’s in the interest of his sport, we gladly concede.

Gillette

Mitcham’s chiseled body is smoother than a Kenny G tune. A partnership with Gillette appears a natural choice, especially now that David Beckham’s no longer the freshly-shaven face of the brand.

Mitcham fusion

The downside: Razor burn.

The Obvious

Kellogg's

Kellogg's is receiving blogosphere blasts for dropping Michael Phelps. With a freshly open spot for sponsorship and a team of publicists working to minimize the ill-effects of its de-Phelpsing, Mitcham might be just what the company needs to reenergize its brand.

Fruit loops

The downside: With few exceptions, lots of Kellogg’s products are filled with ingredients that most gays can't even be in the same room as.

Campbell's

Thanks to a rigid determination to continue running its gay-friendly print ads, Campbell’s can continue to up its gay street cred with a Mitcham sponsorship. The marketing designs basically create themselves and provoke an inhuman craving for soup.

MM good

The downside: Becoming aroused in the soup aisle is generally unfamiliar territory for the gay shopper.

The Symbolic

Air New Zealand's Pink Flight

Nothing soars quite like an Olympic-gold diver, so it only makes sense that Mitcham join the friendly skies in an endorsement deal with a major airline. Qantas has that cute kangaroo, but Air New Zealand offers the Pink Flight – the drag-queen infested, gay-nightclub-in-the-air flight from Auckland to Sydney just in time for Australia’s Mardi Gras.

Mile high Mitcham

The downside: Mitcham stuck on an aircraft for a few hours with boozy, frisky gays may be both a safety hazard and a liability for the airline.

Are our speculations of sponsorship off the deep end? What other waves of endorsement should Mitcham be able to land?

Paul from NorCal's picture

Poster boy?

Hey, you'd think that by now Matthew would have authorized an actual poster. Perhaps that era is over, but I for one would be happy to purchase one.
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Joseph's picture

Pepsi

Pepsi's determination to resist the AFA regarding their gay friendly PepsiMax ad has made me proud to be a Pepsi drinker. Now they can add to that by sponsoring Matthew Mitchum.
Angel City's Devil's picture

Pepsi

I concur! I was close to adding Pepsi, and even started to prepare a fantasy advertisement in Photoshop. Great idea :)
Whitetee's picture

OMG

I LOVE Froot Loops!!!;)

 

I`m so happy for Matthew.Hopefully he will get more sponsors soon.

Whitetee's picture

My Pick

Since Telstra is willing to sign him,I`m thinking maybe one of the major banks(Commonwealth,ANZ or NAB,etc.) or airlines(Virgin Blue or Qantas) can do the same.Matthew deserves nothing but the best.

Liz's picture

great...

that's great that he got a sponsor finally.

 

 

 

 

 

 

 

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sestitodc's picture

Kelloggs

I eat Kelloggs almost every morning :(. Frosted Flakes, Frosted Mini Wheats, Special K with strawberries, or, what I eat almost every morning for breakfast, Pop Tarts. Occasionally I'll scramble eggs or something, but generally I eat some Kellogg's product. Although I also have Campbell's soup ~4 days a week for lunch; usually I have Taco Bell twice and Ramen Noodles once. The college life....
Angel City's Devil's picture

College

You can get away with that in the college years. Lucky :)
Insideguy's picture

Lets be honest

He is the ideal candidate for the Australian Board of Tourism.  One look at his adorable face saying "come see me and Quantas would be booked for years.  And, the shrimp would burn on the barbie.  Realistically, he has charm and is a winner from the word go. Everyone loves a winner.  I can hust hear the words Bondi Beach rolling off his lips as smoothly as one of his dives.

That's all I am saying... 

INSIDEGUY

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AndTom's picture

Does it matter

Really put his name/face to any object and we would consider if not buy what he will hawk, we are sorta starved for role models and he is sorta our boy next store.