Bjorn Borg launches dating site with an ad featuring a same-sex wedding

You might remember that we have already expressed our love of Bjorn Borg's sassy knickers. Now the fashion house is winning our gay hearts even more with a new dating site that is being promoted with an adorable ad set at the wedding of two male priests.

The story plays out to the tune Cyndi Lauper's "True Colors" and ends with the the tagline "Love for all."

Check the ad out after the break!

The website uses a flash interface with a video guide — which usually annoys me, but there's something about the stylish video that completely overrides the part of my brain that's prone to screaming "Just give me the button to press, already!" It also, interestingly, gives visitors options to set up their friends with strangers or each other — I'm very curious to learn how that function works.