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Home » Blogs » Lyle Masaki's blog » Bjorn Borg launches dating site with an ad featuring a same-sex wedding

Bjorn Borg launches dating site with an ad featuring a same-sex wedding

by
Lyle Masaki

You might remember that we have already expressed our love of Bjorn Borg's sassy knickers. Now the fashion house is winning our gay hearts even more with a new dating site that is being promoted with an adorable ad set at the wedding of two male priests.

The story plays out to the tune Cyndi Lauper's "True Colors" and ends with the the tagline "Love for all."

Check the ad out after the break!


The website uses a flash interface with a video guide — which usually annoys me, but there's something about the stylish video that completely overrides the part of my brain that's prone to screaming "Just give me the button to press, already!" It also, interestingly, gives visitors options to set up their friends with strangers or each other — I'm very curious to learn how that function works.

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    • Submitted by
    Lyle Masaki
    on Tue, 2008-11-25 15:15.
    TAGS :: 
    netogeno's picture

    Awwww

    Submitted by
    netogeno (3346 points) (929 posts)
    on Tue, 2008-11-25 17:52.
    What a sweet ad. Fantastic!
    no votes
    see individual ratings
    FAII's picture

    Ah, Sweden, my home country.

    Submitted by
    FAII (598 points) (137 posts)
    on Tue, 2008-11-25 18:19.
    Ah, Sweden, my home country. This ad made me misty eyed.
    no votes
    see individual ratings
    maskbear55's picture

    Double AWWWWWW!!!

    Submitted by
    maskbear55 (1003 points) (252 posts)
    on Tue, 2008-11-25 18:23.
    Very sweet....makes me want to visit the web-site. 
    no votes
    see individual ratings
    Eddus's picture

    Awwwwwwwwwwww!

    Submitted by
    Eddus (80 points) (16 posts)
    on Tue, 2008-11-25 19:24.
    What a great advert! Made me all teary-eyed!
    no votes
    see individual ratings
    Liz's picture

    ah, very....

    Submitted by
    Liz (10696 points) (2217 posts)
    on Tue, 2008-11-25 20:12.

    very sweet.  :-D

    no votes
    see individual ratings
    DigitalLux's picture

    Nice ad there.  I wonder

    Submitted by
    DigitalLux (193 points) (39 posts)
    on Tue, 2008-11-25 21:37.
    Nice ad there.  I wonder what the viewing experience would have been had we seen it randomly on the telvision for the first time instead of on here (or at least, seen it on here without the screenshot beforehand?)...
    no votes
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    Campion's picture

    Triple Awwwwww

    Submitted by
    Campion (1454 points) (306 posts)
    on Wed, 2008-11-26 00:50.

    LOVE IT.

    Just makes the heart melt.

    Agree with DigitalLux, the impact would have been greater had I not seen the screenshot first. Perhaps the screenshot needs a spoiler warning or something. 

     

    no votes
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    Tony's picture

    Brilliant

    Submitted by
    Tony (271 points) (56 posts)
    on Sat, 2008-11-29 17:20.
    That vile pope needs to be strapped down like in Clockwork Orange and forced to watch this over and over and ......
    no votes
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    pinky123's picture

    Human sexuality is how

    Submitted by
    pinky123 (25 points) (5 posts)
    on Fri, 2010-01-08 01:52.

    Human sexuality is how people experience the erotic and express themselves as sexual beings.Frequently driven by the desire for sexual pleasure, human sexuality has biological, physical and emotional aspects. Biologically, it refers to the reproductive mechanism as well as the basic biological drive that exists in all species and can encompass sexual intercourse and sexual contact in all its forms.

     

    approach women

     

    no votes
    see individual ratings
    pinky123's picture

    Human sexuality is how

    Submitted by
    pinky123 (25 points) (5 posts)
    on Fri, 2010-01-08 01:53.

    Human sexuality is how people experience the erotic and express themselves as sexual beings.Frequently driven by the desire for sexual pleasure, human sexuality has biological, physical and emotional aspects. Biologically, it refers to the reproductive mechanism as well as the basic biological drive that exists in all species and can encompass sexual intercourse and sexual contact in all its forms.

     

    approach women

     

    no votes
    see individual ratings

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