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News, Reviews & Commentary on Gay and Bisexual Men in Entertainment and the Media

Did Twitter take down "Brüno"?

Sacha Baron Cohen's latest ambush comedy film Brüno took the top spot at the box office this weekend but the film is already being talked about as something of a disappointment. Why? On Friday it pulled in a promising $14.4 million and, based on typical moviegoing trends, Brüno was expected to pull in $40-50 million by the end of the weekend.

Instead, Brüno imploded by Saturday, pulling an estimated $30.4 million for the weekend.

It used to be that if a movie were going to bomb, the movie studio still had a good chance to make money during the opening weekend. After all, if audiences didn't like it, they probably wouldn't get the chance to tell their friends and co-workers until the following Monday.

That's changed quite a bit lately thanks to technology. First, unhappy movie goers would send text messages to their friends, warning them to see something else. Now, one factor in what might have done Brüno in are people similarly expressing their disappointment over Twitter.

Over the weekend both Bruno and Brüno were trending topics on the site. And digging through the tweets broadcast to the world on Friday, reviews were very mixed, including plenty of negative ones.

A lot of the negative reviews were pretty straightforward, like the ones below:

I am amused by reddjohnathan's icon. Apparently, he didn't hate the movie enough to find an icon from something he likes.

If you're seeing a trend in some of these pans, you're not alone:

Looking up the tweets of people who talked about walking out of Brüno became such a popular spectator sport over the weekend that about one in every twenty tweets with "Bruno" and "walked out" were about how one should seek out tweets about people walking out of Brüno.

Sadly, the negative Brüno tweets included a fair number of homophobic reactions from folks who couldn't handle how gay Sacha Baron Cohen's over-the-top gay caricature was so very, very over-the-top gay.

I can totally understand OneishaPooh's point of view, though. After seeing How to Lose a Guy in 10 Days, I vowed never to watch another film about straight people until I realized that heterosexual lives are so varied and can be used to tell all kinds of stories, including ones that don't invoke yelling and eye rolls.

I don't think I'll be seeing Brüno in theaters out of fear that the audience will leave me contemplating how bad my high school years could have been. But for those of you who have seen Brüno, what did you think? What was the audience like and were there walk-outs? Does anyone who saw Borat have an excuse to be grossed out by Brüno's antics?

  • Lyle Masaki's blog
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  • Brent Hartinger's picture

    Wow, what did they EXPECT?!?!

    They sooooo didn't hide the "gay" element in the publicity -- they celebrated it! Weird, weird, weird.

     

    I saw it at a midnight show on Thursday. It was packed. The audience seemed to like it, but I didn't get the sense they loved it (neither did I). Then again, that was a Seattle audience.

     

    Check out my new fantasy website: TheTorchOnline.com. It's like AfterElton.com for fantasy geeks! And I Twitter

    Blue's picture

    I had the same reaction

    After seeing Borat people should have known what they were in for.

    There were a couple of people that walked out on the movie but the majority of the crowd were enjoying themselves and roaring with laughter. I didn't love the movie but I did like it and watching peoples reactions in the theater was priceless.

     

    GayTVluver's picture

    So, what's your favorite gay movie?

    I cringe to think of the fucktards that label this a "gay" movie.

    So, what's your favorite gay movie? Brokeback? Edge of Seventeen? Beautiful Thing?

    No...it's Bruno.

    *cringe*

    msark's picture

    Really?

    A talking penis made thousands of people world wide leave theaters? You knew Bruno would have nudity in it, if you didn't you were kidding yourself. I didn't notice anyone leave my theater ... and don't tell me the average person who watches movies in Astoria sees talking penises often.

    mikemgmve's picture

    penis = bad for movie going audiences?

    I saw Forgetting Sarah Marshall in a small theater, in Monrovia, CA, with my boyfriend, one of my best friends - AND MY MOM. We all loved it. A couple, in their early 30's, sat in to the front/right of us - and when whatshisnames penis was splashed all over the screen, the guy promptly held his popcorn in front of his face. A GROWN ADULT couldn't handle a flacid floppy penis which played the comic effect of how awkward the situationw as...

    Needless to say I was happy when they left, the small audience that morning/early noon, all enjoyed the rest of the movie. What did they expect? It's not like that scene wasn't talked about constantly.

    I realize this whole reply was mostly off-topic, but still semi related. Please forgive me.

    Moochou's picture

    Different reactions in different countries?

    To my mind it would be interesting to see where the people, who walked out, are located.

    I personally watched the original dub in a German theater, and I didn't see anyone walking out. Neither did anyone seem extremely appalled by it, but instead, the audience seemed to have a blast. A lot of gay men came to see the movie, too. And everyone I talked to afterwards, while noting that some scenes had been a bit over the top, said that no one with a sane mind would ever not see the parody and extreme exaggeration on one gay man.

    I have to admit, though, that some people made a couple of "That's so American!" jokes afterwards.

    joeyhegele's picture

    How is Bruno gayer than Borat?

    I have seen neither films (I have seen the show and know the characters), but I certainly know about the various things that occurred in each movie.  The naked wrestling scene in Borat was considered the ridiculous highlight of the film.  My very straight college roommate and his girlfriend could not stop talking about how funny the naked wrestling was, yet somehow it was not considered gay.

    Now I know Bruno the character is very "gay", but in terms of actual guy-on-guy action did anything visually top the Borat guy-on-guy action?  I know there was some male kissing, but the wrestling sounded gayer and dirtier than kissing.

    It is so typical for straight people to see some actions as heterosexual no matter how gay they are just because the people who are engaged in said action identify as straight.  Very strange breeder phenomenon.

    EDIT:  Well, apparently the straight folks are freaking out at the Internet Movie Database as well.

    http://www.imdb.com/title/tt0889583/board/nest/142494043

    Allen's picture

    Interesting ...

    I didn't hate it, but I was uncomfortable at times and that's a good thing. I need to be out of my comfort zone at times. How are you going to grow when you are always doing the same thing? 

    Anyway ... I walked out a couple of times, but I drank too much Aquafina. But no one else walked out and the crowd seemed to love it. Constant laughter through out the whole film. 

    I did cringe a few times during the party he went to and the hunting, but all in all, it made me think and I have to say it was a damn good movie. Not as good as BORAT, but good nonetheless. 

    lunar_apollo's picture

    Umm, I thought it was

    Umm, I thought it was hilarious. Painflul to watch but if you expected otherwise you were in the wrong theatre. I laughed through the whole movie. Ending was a bit of a dud. I have to say having seen this I have such admiration for Sacha Baron Cohen. The things he did in this movie were not only extreme in a "I can't believe he just did that way," but some of them were also incredibly dangerous and life threatening. I think it's amazing how after the success of Borat and the hype behind this movie he was still able to fool so many people into taking him seriously. Really though if you liked Borat you should see this, yes it's cringe inducing that's the point. If people hadn't been walking out I think that would have been a bad sign. It still was extremely hilarious and while not as biting a satire an extremely admirable effort and by far one of the funniest movies I've seen in some time.
    mikemgmve's picture

    One review I heard on NPR

    One review I heard on NPR from a very well spoken gay writer, who both had praise and cringe for the movie stated that alot of it actually felt like acting coming from a majority of the people he was trying to fool... I haven't seen it yet, so I don't have a full opinion of it.