ManCrunch.com Spokesman on CBS: "It's a Blatant Case of Discrimination"

Thus, I don't care if it is a ploy because I see this as an unintended PSA about CBS's standards. Far right wing Christian bigots- Ok. Cheesy but funny ad for gays- bad.

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Well, it would be nicely adventuresome of CBS to run the ManCrunch ad on the Super Bowl - after all, a lot of gay men do like sports and a lot of straight men aren't exactly "immune" to homosex.  Still, at $3 million, isn't there a better way to spend that money in terms of launching this new dating service?  In my opinion, the $3 million could be better spent on advertising in essentially gay publications and nearly gay publications and making use of billboards like the famous one in Sheridan Square (Greenwich Village).

I've never heard of Mancrunch before....thanks, CBS, for the free promo.

did CBS re-do the ad differently? i'm not sure where the discrimination part comes in. i'll re-read it again, because like usual, i have missed something. haha

nevermind. i think i read way too fast. got it

I am not sure how much Dominic Friesen is paid by ManCrunch, but he is worth every penny.  This was a brilliant PR move by the fledgling company, and Friesen is milking it for all its worth.  This story has been picked up by every gay and gay-adjacent blog I read.  I seriously think more gay men will have seen this ad online then they would seeing it on TV.  Friesen is really spinning this story into PR gold.

Now if only the ad were better then I could really support their fight with CBS.  However, I get the feeling that the battle itself is the best victory for ManCrunch.  This way they can have their cake and keep their $3 million.

obviously, CBS is not doing the right thing.. but who wants to see a tv ad like that?  in what way, shape or form that helps stop homophobia?  instead, i can see creating the opposite effect on people.. it's like a cheap take on the SNL parody.  the majority of the audience is straight and mostly men.. so, a gay dating ad?  They have to be smarter than that.. Glaad is fighting the right cause here (protesting on why CBS rejected a gay friendly ad in 2004)!!

The creative execution of this ad is uninspired and has been done much better elsewhere. 

AND sadly the African American guy's reaction in the commercial comes straight out of a narrow minded 1930's stupid movie trick where the stereotypical black man is shown bug eyed when something unusual is happens.  Very backward in every way. UGH. I hope that commercial never airs anywhere.

 

is smart, they'd have E! News, Entertainment Tonight, Access Hollywood, and any other entertainment show on the phone right now, telling the tale of how not only did their gay dating service ad get rejected, but a pro-life/anti-abortion ad was approved for the Super Bowl. That much free publicity alone is worth way more than the $3 million that they would've spent airing their poorly produced commercial.

is smart, they'd have E! News, Entertainment Tonight, Access Hollywood, and any other entertainment show on the phone right now, telling the tale of how not only did their gay dating service ad get rejected, but a pro-life/anti-abortion ad was approved for the Super Bowl. That much free publicity alone is worth way more than the $3 million that they would've spent airing their poorly produced commercial.

I think they need a new name or their service.  All anyone does watching the Stupid Bowk is eat.

Morning Joe showed the bit in its entirety today on MSNBC.  Joe was reasonable about it, and stopped Willy(?) Geist from cracking a funny.  Considering how bad the ad is in every sense, they have already got the exposure they wanted.

 

 

 

Aime-mois moins, mais aime-moi longtemps

CNN is running with it. They've got the rejection letter and everything.Really, you can't buy this kind of exposure.

Actually, every news outlet on the planet has it now. TheWrap, which is very much an insider publication on the industry. Not a huge readership, but a very select one.

EW, USAToday, WSJ, Time, and yes, even CBS News. Walter Cronkite would be proud.

Oddly, the CBS report mentions the anti-gay, anti-choice American Family Association isn't happy about the gay ad or the Tebow ad because they don't think parents should be put in the position of explaining "keeping the baby" to children when they just want to watch a football game.

I'd actually like to pat Spike TV on the back for how they reported it. Yes, it was snarky, but for a site/channel that seems so defined by machismo they hit the nail on the head.

I don't care what reason they rejected the ad for, this ad will hurt far more than it will help us. I do not want to see this aired, especially during the superbowl.

Someone needed to take CBS to the woodshed for their obvious bias and double-standard,  but did it have to be "Mancrunch.com" with this stupid, badly made ad?  A few of our biggest gay rights groups could have had one less awards ceremony and used the money to produce a well-made PSA that would have put CBS in an indefensible position if they didn't air it. 

Instead, everybody will just see this Mancrunch ad and say "yeah, that ad was just a lame gimmick and didn't deserve to be broadcast anyway."   If HRC and/or GLAAD had produced an ad, CBS wouldn't be able to so easily sneak away from being nationally exposed as the biased bigots they are.  When Mancrunch.com is a more forceful entity in exposing bias and putting homophobic corporations on the spot than HRC or GLAAD, you know we have a real crisis of leadership in the GLBT rights community.

I agree with the ad being terrible and I must say it definitely does not make me want to ever visit their site. However, this is working out hugely in favor of both ManCrunch and the gay community. Quite a lucky strike, I think.

to blow on an ad. That commercial looks like it was made for five grand. As most people have figured out, the intention was to loudly and publicly "submit" the ad, then cry discrimination when it's rejected. And I'm sorry, but the guys don't even kiss. What kind of gay dating website has tacit homophobia in its own commercials like that by having the actors only pretend to kiss in an obviously fake manner? CBS made the right call, just be production standards alone, even if that isn't their stated reason. Superbowl commercials should be good.