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News, Reviews & Commentary on Gay and Bisexual Men in Entertainment and the Media

CBS President Nina Tassler on network's lack of gay visibility: "We want to do better." Yet somehow they don't...



CBS Entertainment President Nina Tassler

In April of last year, AfterElton.com published an indepth article examining gay representation on network television. We talked to each of the network's entertainment presidents to find out how their network approached gay visibility and, in the case of those networks with little representation, what they could do better.

CBS Entertainment President Nina Tassler appeared Monday at the Television Critics Association Summer Tour in Los Angeles and I asked her about her network's failing grade from GLAAD in its annual report about gay visibility on television.

Said Tassler:

First of all, it is a source of concern for me personally and for the network. We have a fundamental commitment to the philosophy of diversity across the schedule and representation of gays and lesbians on air. The interesting thing is that I do think we have good representation in our non-scripted programming, but we certainly have to include [GLBT characters] in our scripted programming. And what I'm hearing ... several of our programs going into development have gay and lesbian characters already pitched into the show's themselves. Like I said, it's an area we need to work on, need to focus on and hopefully we'lll do better next you.

Hmm, for some reason this sounds kind of familiar. Oh, yeah, last April, Tassler was one of the network executives we asked about the issue as part of our indepth report on Gays in Primetime. Said Tassler at the time:

...that “philosophically” what their network is about is a “policy of inclusion,” that when it comes to the GLBT community, she feels a “personal investment in ensuring that those portrayals are open-minded and positive.” ... When it’s pointed out that these are isolated episodes and there are currently no recurring GLBT characters on CBS, Tassler concedes, “It is few and far between.” And she believes that when it comes to getting out the message that regular gay characters are welcomed on CBS, “I know we haven’t done enough. And I know we can do more.”

Pretty words, but the follow through was non-existent. But, hey, they have a philosophy of inclusion! 

It's pretty shocking, frankly.

Luke Adams with his mother Margie, Spencer Duhm from Survivor

Tassler is correct that CBS has done all right with their reality programming, but a viewer's relationship with reality show participants is fundamentally different than those with scripted characters. Reality show contestants are on for one season, are part of a cast that usually numbers at least a dozen (meaning not much visibility for the gay contestant) and they usually don't last a full season anyway excepting when a gay competitor makes it to the finale of The Amazing Race, Big Brother or Survivor.

Of course, that's assuming the network doesn't edit out any mention the person is gay such as The Amazing Race did last season in the case of Luke Adams.

I'm sure Tassler is sincere and feels bad that CBS got an "F" from GLAAD, but the fact of the matter is that her answer at the TCA is pretty much the answer she gave us last year. And call me crazy, but I'm not expecting the answer to be much better next year.

Token Dyke's picture

It's Time for Some "Put Up, or Shut Up"

Tassler seems very well-spoken. But we all know where the road of good intentions leads. 
Ed Kennedy's picture

Why is daytime different?

I know GLAAD didn't cover daytime in their study, but I'd still be curious to know why Nina thinks her daytime programming can be inclusive, with Rafe, Phillip, heteroflexible Adam, Luke, Noah, Mason, etc. and why she can't manage anything in primetime.

It seems an odd disconnect. I know they license the inclusive daytime programming, but they license a lot of the primetime programming too.

jjose712's picture

In fact is quite shocking

Maybe daytime is gay friendly about hiring gay actors (if Nelson Branco is a reliable source, it seems, that a lot of soap stars are gay), but daytime audience is far more conservative that primetime one.

So it must be quite easy in comparision introduce gay storylines in prime time shows, but right now that works the opposite. It seems that there's a tendency to introduce gay characters in daytime but not in prime time (at least on cbs)

ceares's picture

CBS is the 'old people's network

it always has been. Despite several attempts to change their image their bread and butter is still programming that skews toward an older viewing audience and I think they're afraid that moving into the 21st century will piss off or scare off their viewers.

It's a shame too considering the majority of their shows are ensembles set in major cities with a variety of recurring characters. The type of show ripe for inclusiveness. It's particularly jarring considering they do a fairly good job with the women and minority presence on their shows.

Bair's picture

CBS not that bad

 
Some of the best and most positive gay pieces on TV have been done for Sunday Morning.  From the Michael Fienstein interview after his wedding, to the Rosie O'Donnell interview.  The piece about the small town in Colorado where so many go to have their sex change operations, ETC.  I can't remember them all.  Some have left me teary eyed.  I believe interviews with gay soldiers have been on that show. The pieces are always gentle, sweet and gay friendly.   The Amazing Race has been, from the start, gay inclusive in a "he or she is gay, so what?" way that I've greatly appreciated.  The host comes across as very gay friendly.  Cold Case has done several really great episodes with gay or transgendered story lines.  The wonderful Neil Patrick Harris was not fired when he came out.  I FEARED that.  I believe his experience has been very positive and supportive at CBS.  Wanda Sykes is an out lesbian and does she not also play a lesbian on The New Adventures of Old Christine?  I don't watch that show.  Sure, they could and should do better BUT what they've done so far has been (to me) more positive than ABC.  ABC gives us gay characters, but they are usually not nice people.   More often than not, they are gay stereotypes.     
Michael Jensen's picture

No, Wanda doesn't play a lesbian and I disagree with you about

ABC.Sure, their characters aren't perfect, but you can tune into ABC almost every week and see gay characters and the network seems to continuously adding new characters as others leave (see Men in Trees leaving and the upcoming Modern Family).

As for how CBS does some individual episodes as well as their news reporting, that's all fine and dandy, but news reporting is very different from television as entertainment and individual episodes of a show do not make for much visibility.

As for reality tv, see my comments above. We've given a ton of postivie coverage to the network for those shows, but again, it doesn't excuse their scripted programming.

Finally, I doubt anyone would seriously say a network would be doing fine in this situation if we were talking women or African-Americans (which isn't to say their representation on TV is exactly stellar either).

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Bair's picture

I understand you disagree Michael BUT

 

It seems to me that TV stations are being judged by how many regular gay characters are on shows ONLY.  There is such a thing as quantity, and there is also quality.  Yes, there are 2 queeny and snippy gay neighbors on Desperate Housewives, who we seldom see.  And there is the gay son of Bree who was such a HORRID person until this year.  We also seldom see him.  And there is the queeny and snippy gay stereotype on Ugly Betty.  In the meantime, on CBS, shows have dealt with gay issues and the gay characters have NOT been stereotypes.  And the message has been that homophobia is bad, wrong, ugly, cruel, ETC.  And who receives those messages?  People who might not otherwise turn into a show that has a queeny, regular gay character.  But they tune into Cold Case, for example, and now and then see a gay themed show that can break your heart.  

 

As we wait around for Desperate Housewives to work in a few minutes, now and then, of one of their gay characters, CBS has given us, for example, a wonderful interview with KD Lang on Sunday Morning while other TV stations have not done such things.  What other TV Station has given us the intimate, personable, sit down interviews with gay personalities as CBS has on Sunday Morning?  SO, ABC has FAILED in that way and CBS has SUCCEEDED.  What other station has OPENLY gay people on their sitcoms?  CBS has Neil Patrick Harris AND Wanda Sykes, and both are a major part of the sitcoms they are on.  So CBS has SUCCEEDED in that way, and ABC has FAILED.  Yes, Luke MacFarlane is on Brothers And Sisters, but how often do we see him?  Before ABC started rolling out it's gay stereotypes The Amazing Race started treating homosexuality as just a part of life.  We've seen gay people as REAL people and not stereotypes.  Quite often the gay teams have showed themselves to be the better people.    

 

The best gay characters (for me) are on ABC's Brothers and Sisters.  The wonderful Kevin and his PERFECT husband, Scotty.  But AfterElton slams that show all the time.  It's as if the gay characters must be twinky and queeny in order for AfterElton to approve.  And we need lots and lots of them.  But I feel that Mel and Mike White (for example) were way more positive for the gay community than Marc on Ugly Betty.  So there is a way to judge and there is a way to judge.  Yes I'd love to see regular gay characters on CBS, and there is NOTHING wrong in encouraging CBS to do so, but when they have gay themed shows they are FAR superior in message to anything being done on ABC.  And I think CBS is being judged unfairly and credit is not being given where credit is due.            

 

 

Michael Jensen's picture

You make some good points, but you also entirely miss others,

exaggerate some and others we'll just have to disagree on. I don't find Marc to be an stereotype and while the guys on DH aren't perfect, the show is called Desperate Housewives, not the Gay Neighbors. But I say potatoe...

You act as if ABC shows don't do individual episodes that are great. Grey's Anatomy did the gay soldier's episode that was wonderful. ABC's John Quinones has done a number of What Would You Do episodes that have been great gay content. So CBS is hardly the only network that isn't getting credit for all the gay stuff they air. 

As for openly gay people on their sitcoms, Jonathan Slavin on Better Off Ted is openly gay as is the star Portia DeRossi. So ABC matches on that score as well. And frankly, they get more credit for casting Portia long after she came out while CBS could hardly have fired NPH after he came out. 

For the record, we raved about Mel and Mike on The Amazing Race and did a great interview with Mel as well as Luke. 

Finally, you can say we "slam" B&S all you want, but some episodes we've raved about others not so much, but we've definitely given the show tons of positive coverage including my interview last year with the show's head writers Monica Owusu-Breen and Alison Schapker. 

 

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gabriel oak's picture

Old People's Network

I don't think a lot of older viewers would turn away from the channel if gay characters appeared regularly. I may be wrong, but don't some of the guys on The Big Bang Theory seem borderline gay? That show could really use a regular gay character. (I don't watch the show regularly so if there is already a gay character, forgive me.)
David Ehrenstein's picture

I agree with you about "Big Bang Theory"

Especially if it involves the Dorkalicious Jim Parsons.

Still, while GLAAD and Michael's points are well-taken, Gay Quantity is less important to me than Gay Quality. I would hate to see the network slap together something makeshift if order to be more gay inclusive only to end up with something no one can stand.

And then there are the demands of the markeptplace. The Class had some interesting gay characters and situations, but died before it could develop. There's no simple formula for all of this. 

 

 

siridean's picture

What CBS and Tassler are not telling you...

Leslie Moonves does not like having gay male characters on the network.  Any time there were instances of two men kissing (in CSI sub-plots or other crime shows), we were told to actively discourage producers from showing these kisses.  It was okay for two women to kiss, but not two men.  We were told it was because Leslie found this gross and disgusting.  Moonves is a chauvenistic womanizer who surrounds himself with yes-women like Tassler and they do "Daddy's" bidding or face his wrath. 

Formerly from the inside... 

David Ehrenstein's picture

Very interesting. It explains ATWT.

But Moonves is also aware that NPH is a major draw -- and he kisses David all the time. Off-screen of course, but still. . .

Therepfre it's only a matter of time before such nonsense evaporates.  

 

gabriel oak's picture

As the World Turns in Danger?

Just saw online a NY Post article that As the World Turns may be cancelled. Tassler is quoted in the article. If the show is cancelled that would be one less show on CBS with a gay relationship.