Smoking pot makes you gay! And hot! And incestuous!

I don't know if it was homophobic or not, but it was completely boring.

...about two hot guys kissing!  The one behind the wheel is so totally my type...sigh.

I asked around the office (I love being a professional queer activist, I work with a dozen LGBT folks) and the general consensus seems to be that it's not the most overtly homophobic thing ever, but it does play to homophobia. That if the guys hadn't been brothers, it would be obvious homophobia (because suggesting that kissing boys is the bad result of getting high is homophobic)... but instead the commercial takes focus away from the homophobia by adding incest to the mix. But it doesn't exonerate the homophobia. Would the commercial have been as "successful" if the kissing siblings had been opposite-gender? No, because we presume that these two guys are also straight, and that the kiss was therefore taboo and shameful on two levels: gay and incest. For the message to communicate effectively ("pot makes you do stupid things") the advertisers are really expecting you to believe that kissing another dude AND kissing a sibling are things you wouldn't normally want to do.

To completely negate the implied heterosexism, they would have had to establish the guys as gay or bisexual or curious before the kiss (i.e., "take a look at that guy, bet he's not single.") then landing the "brothers" punchline. However, that would have only reinforced stereotypes about us homos being perverts without moral, social or ethical boundaries to our sexual urges. So, no, the commercial was an offensive idea from beginning to end.

Jere

...when two opposite points of view are expressed with equal intensity, the truth does not necessarily lie exactly halfway between them. It is possible for one side to be simply wrong.

--Richard Dawkins

tyreseus.livejournal.com

I'm curious as to who the guy in the backseat is. A family friend wouldn't ask, "Aren't you guys brothers?" Is a dealer or a piece they planned on tag teaming?

I think the guy in the backseat is jealous and intended to get into the pants of both brothers. I would.
And I don't see why incest between brothers is bad. They can't have kids, which is the only reasonable reason to prevent incest.
And no, this isn't a comment on my own life :)

François
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http://gaycomicslist.free.fr

It made me laugh I thought it was pretty funny. I wasn't offended at all!

I think it might be quite successfully. With MTV viewers.

It lumps together homosexuality and incest, which is something anti-gay activists are all too quick to do. The fact that a few of the responses to this post indicate that gay incest is not a bad thing only gives ammunition to those who call the LGBT community immoral. Plus, it's not very funny. A really awkward attempt to scare adolescent males out of doing drugs. :/

Which means the advertisement wasn't effective. It glorified incest and drugs...

i see nothing wrong with brothers , sisters or brother / sister having sex . i myself have been having sex with my brother since i was 15 i am now 20 . i have been with girls but my brother is better than a girl .

=O

I don't really think it's hoimophobic but it does take the idea of homophobia and then turns it on his head.  It uses the straights' unease of same-sex kissing and actually mocks it.  Implicitly, it's saying that if you think 2 guys kissing is bad, there are worse things in the world.  All in all, I think we gays are very extra-sensitive to slights (not that it isn't warranted) and sometimes, we think something is homophobic when it really isn't.