Chemistry.com takes it to the next level with new TV spot

Online dating site Chemistry.com is about to expand its successful "come as you are" ad campaign, which hit print outlets with an attention-grabbing "No Gays on Beach" ad in January.

Last year, the matchmaker directly targeted E-Harmony.com with a series of ads pointing out how much more inclusive they were than their more established rival. We also interviewed the general manager of Chemistry.com, who was quick to point out how overwhelmingly positive the "Rejected by E-Harmony" response has been.

According to Brandweek, the gay-friendly site is ready to go even further with its promise to be a "progressive, non-judgmental brand":

On April 14, the brand is launching a $40-plus million campaign centering around four new TV spots. The ads feature different couples, including one homosexual couple reciting mock wedding vows. The campaign will run primarily on cable stations such as Bravo, Food Network and TNT.

The gay ad (which you can see after the break) features a couple in a deli reciting vows, but not just any vows. Instead of the boring "Love, Honor, Cherish" promises, these are REAL issues, like "I promise not to play the martyr" and "I promise not to tell any of our friends that you occasionally wear bronzer". Now that's a vow!

Check out the ad after the jump... (Note: there is a longer version that's a bit funnier, but it had audio issues and was removed by the user. We'll switch out if it reappears.)