Did coming out tarnish Matthew Mitcham's gold in the eyes of sponsors?

Sport is an ideological construct designed to propagandize heterosexuality.

 

PERIOD.

in where the idea of a gay athlete, not to mention a gold medal winner at the World Olympic Games, which is the end-all be-all of sports recognition and contrary to all that the heterosexual world has come to expect, must be sought as a horrific event to the heterosexual, religious right world, I don't agree in that this event is entirely designed to propagandize heterosexuality.   At least not outside the USA.  Where we, here in the good ol' USA  were not allowed by the US network to see the "private and personal" celebration of this individual after making his triumphant win, and his receiving the medal he deserved, there were others who did.  Other countries that still televised this event, while we, in this over religious, backwards, "democratic" nation did not.  I think that the Olympic Games Committee should be the ones, and only the ones to oversee what does and what does not get seen, and what does and what does not get offered to the athletes as endorsement deals... based solely on performance, and not on their religious and/or sexual preferences.  Yes I believe that by coming out as he did, this was truely his down fall with reagrd to the endorsement deals he should have gotten, becuase of the influence of the all mighty dollar and where it comes from.

Why do you suppose NBC ignored Matthew? Here he was competing in a sport dominated by the host country and beating them all in one of those breathtaking moments that television would seemingly be designed to celebrate.

 

Ah but Mathew's gay, therefore in NBC's eyes, there's no story.

Gays can't be winners as far as the status quo is concerned -- only losers and victims.  

 

i wonder if other winners are having luck with sponsors. i mean, michael phelps still is a 'big name'  and i can't remember another American name that was repeated so much other than his. there has to another American out there who won gold for something else.

if the media gives a person enough attention, they will have more success. Now, maybe Matthew isn't getting any sponsors because he's gay.....but i also bet others aren't getting enough sponsors in general simply because they're not noted as the 'greatest olympian of all time' - - It really bugged me how the media was so into michael phelps. I have no problem with him, but come on.....he was NOT THE ONLY one competing...and definetely was not the only gold winner from our country. if he was then....well, my mistake. do correct me if i am wrong.

 

 

David Cal won gold and silver in Athens (and two silvers in Pekin), he is handsome and straight, but he needs to go to tv and complaint about the lack of endorsements to finally reach a deal.

Minority sports are very different of mainstream sports, they have the spotlight in the Olympics, but then people just forget them

I read a while back about Mitcham getting a sponsorship with Aussiebum. Did that fall through?

 

No, not "distant gay traces" -- it's distingué traces!

Dolce and Gabana or Absolut vodka should do huge, extravagant ad campaigns centered around Mitcham!!  And why isn't LOGO network using him somehow??

Earlier, sports marketing experts were questioning the wisdom of heading to France for a vacation rather than staying in Australia to make the connections necessary to get the deals. They said that there was a very narrow window for medalists and that he was damaging his chances. We're talking about business and money here. These guys could not care less if their spokesperson is gay. They do care if their spokesperson isn't the man of the moment, and the moment has passed. It's cruel and demeaning, in other words, it's advertising.