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eHarmony.com agrees to become more harmonious to gay customers


You probably remember the classic commercial above, which was made last year by Chemistry.com as a response to the "no homos allowed" rule by rival dating service eHarmony.com.

The story was covered extensively but eHarmony refused to budge, and we've had to endure countless commercials of allegedly happy straight couples shoving their lifestyles in our faces.

Unfortunately for eHarmony they couldn't escape the lawsuits that were filed, and today they agreed to provide same sex matches as part of a settlement agreement:

Under terms of the settlement, the company can create a new or differently named Web site for same-sex singles. The company can also post a disclaimer saying its compatibility-based matching system was developed from research of married heterosexual couples.

The question is, with all the dating services who happily provide for gay customers, will anyone choose a service that's forced to? Would you?

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