"Look Closer" at this Brazilian AIDS awareness poster
Brazil is launching a new AIDS awareness campaign targeting young gay men. According to official data, in the past 12 years there has been a significant increase in the percentage of gay males between the ages of 13 and 24 affected with AIDS. The government is hoping to get the message of safe sex out there with a series of provocative ads, including the one above, which is a take-off on the poster for American Beauty.
This isn't the first time that the Brazilian government has raised eyebrows with safe sex campaigns. In 1995, they caused outrage with a commercial of a man having a condom conversation with a certain part of his anatomy. And in 2002, the same thing happened when they aired a commercial of parents having a heart to heart with their gay son. You can see that commercial after the break.
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