Welcome to AfterElton.com!

Enter your AfterElton.com username.
Enter the password that accompanies your username.
News, Reviews & Commentary on Gay and Bisexual Men in Entertainment and the Media
Home » Blogs » snicks's blog » Move over, Quiznos: There's a new "King" of sexual sandwich imagery

Move over, Quiznos: There's a new "King" of sexual sandwich imagery

by
snicks

What is it with fast-food joints and blatant sexual imagery? First there was Quiznos and its awesome "put it in me, Scott" ad, and now Burger King has released (outside the U.S.) this print ad which, c'mon, can only be taken one way.

Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.

It's bad enough that Burger King thrust that creepy predatory "King" character on us, but now this? And is it just me, or does this picture remind anyone else of the poster for the classic 80's horror flick Happy Birthday To Me?

  • snicks's blog
  • Login or register to post comments
    • Submitted by
    snicks
    on Wed, 2009-06-24 12:07.
    TAGS :: 
    Brian Juergens's picture

    Happy Birthday

    Submitted by
    Brian Juergens (1205 points) (6471 posts)
    on Wed, 2009-06-24 12:13.

    "Seven of the most bizarre inches you'll ever eat!"

    I blame it all on As the World Turns - Luke and Noah totally started all this lunchmeat fetishization with all their dirty talk before the big day. 

    Average (1 vote):
    see individual ratings
    Dean's picture

    Actually this started long before L&N....

    Submitted by
    Dean (428 points) (95 posts)
    on Wed, 2009-06-24 13:00.
    .....try way back when when the old lady started asking "Where's the beef?" did commerical food fetishization as you call it got started.... and if you look for more, you can find it even earlier than that..... movies, commericals, etc.... all have it.....
    Average (1 vote):
    see individual ratings
    Brian Juergens's picture

    Just kidding

    Submitted by
    Brian Juergens (1205 points) (6471 posts)
    on Wed, 2009-06-24 14:23.
    Oh, I know - just making a joke. Ads have been using sex to sell pretty much everything for half a century - and I don't actually think anyone behind this ad pays that close of attention to daytime soaps! But I'd probably still argue that the porno-box imagery in the above ad is a pretty large step past "Where's the beef?"
    no votes
    see individual ratings
    Jamie's picture

    Throw in a side salad...

    Submitted by
    Jamie (1544 points) (350 posts)
    on Wed, 2009-06-24 13:39.

    Seven inches and a tossed salad sounds like a nice balanced dinner!  :-)

    Agreed, that King character that they came up with was WAY too creepy!  Hopefully, we've seen the last of him!

    Average (1 vote):
    see individual ratings
    zanefan's picture

    Brilliant!

    Submitted by
    zanefan (1416 points) (327 posts)
    on Thu, 2009-06-25 07:57.
    Brilliant!
    no votes
    see individual ratings
    JC's picture

    Been going on for a long time.

    Submitted by
    JC (1421 points) (298 posts)
    on Wed, 2009-06-24 14:09.
    Yep the Where's the beef lady really started the whole thing years ago, I actually find the imagery funny. 
    no votes
    see individual ratings
    Insideguy's picture

    God Bless Clara Peller

    Submitted by
    Insideguy (2490 points) (496 posts)
    on Wed, 2009-06-24 14:50.

    I know she's up there with the big salami of her dreams.

    That's all I am saying...  

    INSIDEGUY

    no votes
    see individual ratings
    RJ88's picture

    Ugh

    Submitted by
    RJ88 (90 points) (18 posts)
    on Wed, 2009-06-24 16:05.

    Man, I hate Burger King.   The woman's expression doesn't look like she is a willing participant in this "meal."  She looks pretty terrified. 

    Even though it would still be insanely sexualized, it would be so much less offensive if she actually looked like she was lusting after the sandwich.  

     

    Average (3 votes):
    see individual ratings
    Anomic's picture

    Even though it would still

    Submitted by
    Anomic (680 points) (252 posts)
    on Wed, 2009-06-24 16:28.

    Even though it would still be insanely sexualized, it would be so much less offensive if she actually looked like she was lusting after the sandwich. 

    Oh, totally. Then, to me at least, it would fall a little more in the category of "jokes you're embarrassed to laugh at" and less "not even funny because she looks like a rape victim". 

    no votes
    see individual ratings
    warmsunshine's picture

    Oh please

    Submitted by
    warmsunshine (65 points) (14 posts)
    on Wed, 2009-06-24 23:04.
    She shouldn't be looking so damn terrified.  Seven inches isn't THAT big, lady
    no votes
    see individual ratings
    Anomic's picture

    pshh...

    Submitted by
    Anomic (680 points) (252 posts)
    on Thu, 2009-06-25 00:46.

    Right, you can totally get 12 at subway.

    ...Oh, wait, you probably weren't talking about sandwiches.

    Average (1 vote):
    see individual ratings

    Home » Blogs » snicks's blog » Move over, Quiznos: There's a new "King" of sexual sandwich imagery