Sacha Baron Cohen once again striking fear into the hearts of straight men?

Sacha Baron Cohen allegedly helped teach a crowd of unsuspecting straight men about the wonderful world of "rip n strip" wrestling last week, and they ... weren't very impressed.

In what was most likely a scene from his upcoming film Bruno, in which he plays a gay fashion designer, a near riot erupted when a cage fight called "Blue Collar Brawlin" turned decidedly homoerotic:

"Producers said "there would be a romantic embrace," (police Sgt. Adam) Holland said. "They said it was kind of to essentially make fun, poke fun at wrestling _ two guys rolling around on the floor, all sweaty."

An elaborate array of mounted and handheld video cameras caught the crowd of 1,600's reaction as the two men "went right up to the line" of the city's morality laws, Holland said. The two men stripped down to their underwear, kissed and rubbed on each other, the sergeant said.

The audience, as well as local fighters drawn to take part in the show, became enraged. "It set the crowd off lobbing beers," Holland said. "They had beers in plastic cups. Those things can get some distance on them actually." Holland said it took officers about 45 minutes to clear the convention center, as the two actors sprinted away through a specially set-aside tunnel."

Priceless. I love how the cops says it went "right up to the line" of the morality laws ... I wonder what would be "crossing the line", nipple tweaking?

Of course, this wouldn't be the first time that Sacha Baron Cohen has outraged people to get a reaction. That was the formula of his blockbuster breakthrough Borat, and if he is indeed behind the prank, it looks like he's continuing it with this new movie. While Borat had a few scenes of gay interest (most notably when he told some old coot "In my country, we kill homosexuals", and the man responds with "Well, we're trying to do that here"), it looks like Bruno may be wall-to-wall awkward gay reactions. (Cohen's full-on gay makeout session with Will Ferrell at the climax of Talladega Nights was also based in the same humor.)

After the break, you can see the hilarious poster that lured the straight guys to the arena that night. $1 beer? I'm there!