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News, Reviews & Commentary on Gay and Bisexual Men in Entertainment and the Media

Watch and Discuss: Is this Pup-Peroni commercial funny, stupid, or offensive?


So I was watching the Dark Angel marathon on Sci-Fi Channel this morning (it was the episode where Original Cindy's ex Diamond tried to rekindle things with her), and I was just getting into the lesbian lovin' when they cut to commercials.

An ad for the dog treat Pup-Peroni came on, and I was immediately taken aback by what I saw. A man dressed in pink was roller-skating next to a poodle in pink highlights, and as he rolled past a woman and her dog, he started singing about "magic butterflies". The woman looked at her dog, who was holding a sign in his mouth that read "That is so wrong".

I was taken aback because it instantly reminded me of the infamous scene in the abysmal 70's film The Choirboys in which a mincing queen with a pink poodle was the brunt of ridicule.

Going to the dogs? The Choirboys and Pup-Peroni

Of course it's possible they weren't going for a gay stereotype here. It could be that the guy is more of a "punk" stereotype, but that doesn't explain all the pink, and the "magic butterflies". Or maybe he's just supposed to represent someone who's "annoying" (which he is).

What do you think? Am I just overreacting, or is there something to my suspicion? Take our poll and let us know!

  • snicks's blog
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  • Ed Kennedy's picture

    Benefit of the doubt?

    It was stupid, but I'm going to go with stupid, not homophobic.  It was the dog saying "That's so wrong" which is what I think every time I see a dog dressed up in a ridiculous outfit, or worse, lately, thanks to The Soup, a cat wearing a hot pink wig.  Considering how strong that wig meme has been running since around Christmas (I've seen it on Graham Norton, and a couple other talk shows), it seems about time an advertising agency would latch onto it.

    Of course, back when I had a dog, he preferred Beggin' Strips.  

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    David Ehrenstein's picture

    Definitely, deliberately homophobic

    to draw attention and create "controversy."
    Mister 2's picture

    The guy's voice...

    sounds like Mr. Slave on South Park, so I'm inclined to think it's intentional. Gotta say the whole ad's a big pile of stupid, though. 

    Nukely's picture

    I did not know

    That dogs could be such judgmental ass holes. Thanks Puperoni for telling me that. I was actually planning on buying the product as a gift for my neighbors dog when they come to visit, because of other comercials in this series. Now, I get the feeling his dog really thinks I'm a joke and maybe doesn't diserve a treat. Well, no dog seems to deserve puperoni or to be that dog.

     

    Campion's picture

    Is that a Mohawk ?

    Is that a mohawk the dog has or a beret ? Watched a couple of times now and I'm starting to think mohawk and that they were trying for a punk vibe. I think its the gay stereotypes but with the fall back position of "its making fun of punks not gays" if anyone dares to find it offensive and call them on it. Lame and stupid. More grossed out by the idea of a dog sitting and eating treats at a restaurant table. Now that is so wrong. Send this bad puppy back to the pound.

     

    jago87's picture

    Bordering on homophobic

    I don't think you could definitely say that's homophobic just because it was so short and the commercial is heavily dependent on perception to make a point (it's not direct). The message the dog was holding up, however, kinda pushed it towards being homophobic because it used the word "wrong," and a lot of people might instinctively associate the "wrong" with homosexuality (because they associate being gay with the, um, "colourfulness" of the character) rather than with a terrible fashion sense.

    That said, I thought it was more stupid than offensive... if I saw someone rollerblading down the street like that, I'd probably say "that's just wrong" too, but it wouldn't be because I've assumed the person is gay and that being gay is wrong... I'd say it because the person looks incredibly ridiculous and atrocious.

    Marea67's picture

    commercial

    Quote:
    That said, I thought it was more stupid than offensive... if I saw someone rollerblading down the street like that, I'd probably say "that's just wrong" too, but it wouldn't be because I've assumed the person is gay and that being gay is wrong... I'd say it because the person looks incredibly ridiculous and atrocious.

    I agree. Both the outfit and the poor dog look terrible. Even I would frown if someone would skate by dressed like that and I usually don't do that, because I have the fashion sense of a brick wall. (And, yes, Campion, I think it's a mohawk too.)

    nordic balance's picture

    so that's a majority thumbs down, then

    I'm not so sure it's homophobic so much as sad, predictable, obvious, and probably written by someone who also wears a tin foil hat when they're working on their computer - though whether to keep the crazy in or out I couldn't say.

    Thing with advertising campaigns is you have ask yourself: who their target audience is - who is this ad designed to appeal to.  And sometimes they create ads that are deliberately stupid because sometimes stupid is what makes people remember the product.  Here we all are, talking about how feeble this ad is, and at the same time, to some marketing strategists we're 'growing the brand'.  Negative is not always a bad thing in the eyes of advertisers.  I know how skewed that sounds but sometimes it really is a case of no publicity is bad publicity. 

    It's just stupid.  Sorry to repeat myself but there you are.

    ScarletRose1324's picture

    Its just....

    Its stupid deffo, but i don't think its offensive.

    (well it is to poodles. poor mutt...)

     

    "Your not suppose to fall for your best mate are you?"

    "Says who?"

    Jamie's picture

    Is it wrong..

    that the assumption was made that the guy is gay?  He wasn't skating with his BF or wearing a rainbow flag, so it's assumed by the way he's dressed and what he's done to that poor dog that he's gay and the commercial is homophobic?  Hmmmmmm...interesting.

    The dog at the table is right, what was done to that poodle is just wrong.  No one should dye their dogs fur, EVER, or dress them up in little outfits. 

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    nordic balance's picture

    Hate to contradict myself,

    but I've had this commercial on my mind all day after my posting this morning.  That poodle reminds me of someone and I've just realised who it is - and it puts a whole new slant on the commercial.  Is it satire, someone having a sly dig?

    A dog on a lead, attached to someone who is muttering banalities to themselves, another dog, waving a placard - it suddenly hit me: that poodle is a dead ringer for Shirley Roper-Phelps.  In a pink beret.

    Sterling96's picture

    NOT Homophobic

    It doesn't make sense to me because I don't know how the dog made the sign, and his/her penmanship is terrible. Whatever agency did this should be ashamed. They should have a cat write the sign, because everyone know that cats could have better handwriting. But if I were a cat, I'd probably want Kittyroni or something like that.

    And why do dogs have to be hating on other dogs? Cats wouldn't do that? They're puuurrr-fect.

    Maybe the dog should look at the real menu and realize that there's no dog food on there. Now THAT would be so wrong! LOL!!