CBS' Top Secret Super Bowl Ad Storyboards

By now we're all familiar with CBS and the Case of the Thwarted ManCrunch.

If you're new to the story, here's the mini-cap: ManCrunch.com, a gay dating site, created a Super Bowl ad showing two football fans locked in a campy liplock after their hands met in a chip bowl. At first, CBS' Standards and Practices reportedly stalled on giving ManCrunch an answer while also making conflicting statements as to whether all the ad spots had been sold anyway.

The network was already under fire from critics who noted that the network had previously accepted an anti-abortion commercial narrated by Tim Tebow and paid for by Focus on the Family, home of notorious homophobe James Dobson. This in spite of the fact that several years earlier, the network had rejected a pro-gay ad from a gay-friendly church on the grounds they didn't air advocacy ads.

Earlier this week, CBS announced they had changed their advertising policy several months ago and did now accept advocacy ads. Then they rejected the ManCrunch ad for not being not being with CBS' "broadcast standards for Super Bowl Sunday." The network also claimed they were unable to verify ManCrunch's funds, even though AfterElton.com checked with the company to see that they were in order.

And now it turns out CBS reportedly helped Focus on the Family create their anti-abortion commercial.

We've been scratching our heads all week, trying to figure out what kind of regulations are enforced over at CBS' Standards and Practices. Well, today we finally got our hands on some top secret storyboards that various companies used to pitch their Super Bowl commercials — and they still have the network's notes attached.

Take a look and see what you think...

HRC's Advertising Pitch...

Focus on the Family's Advertising Pitch...

Budweiser's Advertising Pitch...

Defense Department's Advertising Pitch...

Man, those Budweiser guys really outdid themselves this year.