Doin' It with Ethan... "Ikea Heights"

Ethan Mechare (left) and Dave Seger

We're happy to introduce AfterElton.com readers to a new video blog from LA-based Ethan Mechare called Doin' It With Ethan.

Ethan interviews celebrities from A to F-list, real people (because famous people aren’t real), and the occasional animal.

In this first episode Ethan gets a lesson in retail guerilla filmmaking when he goes on location with Dave Seger, the co-creator and director of the hugely popular web series Ikea Heights.

The innovative series is a parody on a soap opera and was covertly filmed in the Burbank, California Ikea store without Ikea's permission or knowledge (most of the time).

Dave takes Ethan on a tour of the “set” and shares some of his favorite moments while filming the seven episode web series completely undercover.  Well almost undercover. Cast and crew did get thrown out a few times. (Apparently Ikea management is not keen on people filming love scenes on their sample bedroom furniture.)  

Check it out!