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News, Reviews & Commentary on Gay and Bisexual Men in Entertainment and the Media

Review: "Bruno" Isn't Homophobic (But It's No "Borat" Either)

Some sequences do fall flat (exactly as in Borat, even if we didn't notice). A long sequence with a martial arts expert teaching Bruno how to defend against "fags" with dildos goes nowhere.

And try as I might, I don't find anything funny about the Middle East situation, even when Cohen pretends not to know the difference between Hamas and hummus.

And why is it funny exactly when someone acts completely inappropriately in a given situation, and then people react with annoyance or outrage?

If I was Paula Abdul and you tried to serve me sushi on a naked male body, I'd get up and leave too. If I was in a focus group and you wasted my time showing what was obviously a ridiculous show (with frontal male nudity, no less, including a talking penis), I'd be annoyed too.

Yes, someone gets naked here, though no word on whether it was really Cohen. But I hope it goes without saying it's the opposite of sexy.

Part of the problem is that the filmmakers, and Cohen, squandered any sense of surprise by generating all those headlines while making the movie, and then commencing with last month's non-stop blitz of stunts and other publicity, including an avalanche of commercials and promotional clips.

By now, we've all seen or read about almost every scene and almost every joke in the movie. It's the anti-Susan Boyle effect where you go into the theater pretty much knowing exactly what you'll get.

The film's other big flaw? It sounds crazy to say this, but I wished I learned something real about Bruno. I was disappointed the film, and Cohen, never took him even remotely seriously. The character was kept entirely on the level of a Saturday Night Live sketch — and 90 minutes is an awfully long sketch.

Back to the film's alleged homophobia. Two months ago, when GLAAD and others expressed concern about several scenes, Cohen and the filmmakers reportedly made some cuts. And a representative from GLAAD told me that The New York Times and other media outlets had over-emphasized their complaints, trying to create a "controversy" where one didn't really exist.

In any event, I didn't see anything homophobic in the final film. Sure, there are a couple of tasteless jokes — and they have nothing whatsoever to do with "exposing homophobia." But if they were funny, I didn't care, and when they weren't, it was impossible to feel offended given the nature of the movie, and the fact that this is 2009.

And Bruno himself? It's literally impossible for me to imagine how any sentient person couldn't see him for the outrageous, over-the-top satire he is (and if someone didn't, they're way beyond the reach of a mere movie anyway).

If you want a good laugh or two, go see it Bruno. And while you're at it, take another look of that clip of Susan Boyle on Britain's Got Talent. You'll be almost exactly as entertained.

GayTVluver's picture

"I wished I learned something real about Bruno." ?? WTF?

Brent...you need to take a good look at yourself...I mean REALLY look at yourself.
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David Ehrenstein's picture

No, I know what he means

It would have been nice had we been given more of Bruno's "backstory" -- his mother, his father, siblings, etc. But that would mean he'd be three-dimensional rather than one.

Cohen seems interested only in an imediate impact "shock" effect -- created by juxtaposing this comic creature with "real people" who aren't in on the joke. As a result the film never gets to be the real satire of people and attitudes it ought to have been. It's just about acting like a brat.

 

BTW, the notion of treating people like pieces of furniture comes from Lolita. In Quitly's big speech to Humbert -- trying to dissuade him from killing him -- he offers him such people for his use.

Cohen claims to be "outrageous" but the fact that he cut the Jackson sequence show's he has his limits.  

 

GayTVluver's picture

there is no backstory

He exists only as a tool. Bruno was never a fully developed character. Borat and Ali are characters that SBC had in his head for a long long time.
Wheeler's picture

Only a tool...

 "He exists only as a tool."

 I think he's saying that's the problem. 90 minutes is too long to be staring at a monkey wrench.

 Bruno has been around almost as long as Borat and Ali G. He first appeared over a decade ago.

Brent Hartinger's picture

Yes, exactly

Weirdly, I was READY to be moved by Bruno's insane patheticness. But I never was, because the movie never treated him as anything more than an outrageous punchline. It works in a sketch, but something felt lacking in the movie. (And I don't mean a big monologue...just a moment of some sort...)

 

 

Check out my new fantasy website: TheTorchOnline.com. It's like AfterElton.com for fantasy geeks! And I Twitter

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the herald's picture

I felt like they attempted

to have a sincere love story crop up in the middle of the film for half a minute there, but in a movie like this, it's kind of impossible.  It's like having three dimensional characters in a Mel Brooks movie, or a Leslie Neilsen one.  It's funny, I agree with almost everything in your review, I just found it a lot funnier than you did.  And "surreal beauty" is the perfect way to describe that last big scene.  I absolutely adored it. 

The only thing I didn't like was the show-biz parents.  If those people were real (and they appeared to be) that was just very, very sad.  The mom promising her baby will lose 10 pounds by next week was particuarly upsetting.  

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GayTVluver's picture

Bruno was never as important...

...as the rest of his characters. SBC talked about the character of Bruno right after the release of Borat...soon after it was decided Bruno would be his next character movie. Ali and Borat were characters that he had in his head and fully developed. Bruno was developed as a fun character to do. When SBC was doing his HBO specials he talekd abotu all his characters and he said it's easy to do Bruno because you just do a gay person (he meant a stereotypical gay person) in fashion and you get the laugh...Ali and Borat were harder because the stereotypes he was making fun of were not known as well and he had to teach the world about those characters.

The success of Borat was the only reason he decided to do Bruno...what better character to use as a tool to make people look foolish...regardless what community had to be used to get the laugh in the end. He admitted that it would be harder to do a movie based on Ali because of his Rooney interview.

And...after having a few day since seeing the movie to think more about it, and see the reactions of people I know, as well as reading comments and seeing things on TV...this movie pretty much failed. I'm seeing a lot of people who thought the reactions to Bruno in the movie were outrageous...but at the same time Bruno represents a typical gay guy.

As frustrated I am with GlAAD right now, sadly, I think their press release is kinda on target:

STATEMENT FROM GLAAD ON BRUNO

In many parts of the United States, lesbian, gay, bisexual and transgender (LGBT) people live life in harm’s way. We are among the most frequently targeted for hate crimes—including physical attacks, verbal assaults and destruction of our property. In particular, LGBT youth experience bullying and violence in school and social settings–harassment that contributes to lower self-respect, depression and increased incidence of suicide.

Into this context steps the movie “Brüno,” an 80-some-minute series of sketches apparently intended to skewer these homophobic attitudes—and get some laughs along the way. Clearly, the filmmakers wanted to use satire to highlight and challenge homophobia. But their film also reinforces troubling attitudes about gay people in ways that run counter to the intentions of the filmmakers.

The movie repeatedly builds entire scenes around stock stereotypes and situations that make gay people and families the butt of crude jokes. I can’t help but think of all the teenage kids already getting bullied, beat up and ridiculed for being–or for being thought to be–gay.. For these kids, this movie will give their tormentors one more word in the anti-gay lexicon of slurs: Bruno.

Instead of challenging stereotypes, it reinforces them for many of the those who voted to take away the freedom to marry from loving, committed gay and lesbian couples in California. Many states have gone even further—Arkansans went to the polls and effectively eliminated the ability of gay people to adopt or foster children in that state. In a cruel twist, “Brüno,” some of which was actually shot in Arkansas, includes a scene where the title character shows a talk-show audience photos of sexual activity occurring in the presence of an infant child. Can this help the gay families across the country who continue to be reduced to political punching bags at the ballot box?

It's unfortunate that “Brüno” ultimately misses the mark, particularly when there are still far too few positive images of gay people in major studio films. Some members of our community will not be offended by this film. Others, like those of us at GLAAD, find it frustrating and discouraging to be confronted with a movie that wants to increase America’s discomfort with homophobia, but which for much of America, seems likely to decrease its comfort with gay people.”

 

msark's picture

I will be

I will be watching Bruno today or over the weekend. I'm glad to hear the contraversy about the homophobic scenes was over hyped. My only concern is as you mentioned due to the ridiculous media blitz I think i know what half the scenes are about unfortunately. But, some of the most advertised scenes are those I really want to see.

Guess I'll see if the exposure ruined the movie for me soon enough.

Jimmy Donahue's picture

Kinda fun but not as outrageous as I was hoping for.

I agree with most of what you say. I think 'Borat' also took on more universal themes. With 'Bruno' it's all about fame. And most of the best bits have already been shown in trailers and such.

It's not homophobic. I found the character too obnoxious to be anything but silly.

I don't agree that he's a Susan Boyle. Cohen is a funny guy and has produced a lot of great humor, where Ms Boyle had her moment.

I also don't agree with you about the talking penis (if only for one word). The sequence was not very funny but that one word made everyone in the theater I saw it in howl with laughter.

I'm suggesting to friends to either hit an ealy show (I paid $6) or wait til DVD.

It is more miss than hit and feels much more scripted than 'Borat,' but it still is worth a look. Cohen can't pull this off a third time. He barely pulls it off this second time.

Hollywood Marie's picture

As a Jew and a lesbian

I don't find the main idea of either movie particularly entertaining.  Borat may have only been funny to those not in the target group.  I know my family and I didn't find it funny.  And we have no desire to see Bruno.
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the herald's picture

But Cohen is Jewish

and Jews weren't really in the target group.  Anti semites were. 
friday13fan's picture

Personally, I laughed a

Personally, I laughed a lot.  The only thing about the movie that was offensive to me were the real-life homophobes.  The butt of most of the jokes were people who seemed devoid of a sense of humor.
Ladymacbeth's picture

Watched in the Sneak Preview

 

about two weeks ago. First: it's not my kind of humor. I get what he's doing, but as with Borat I just don't find it entertaining, just crude. I also don't like that Cohen keeps feeding stereotypes to an audience that for a large part takes these stereotypes at face value.

I don't know if anyone else had the same experience, but hearing the homophobic remarks from members of the audience who take Brüno as a typical gay made me feel very uncomfortable at the thought that a lot of the future viewers of this film are going to watch it because they feel it makes it okay to laugh at and ridicule gay men. The same thing applied to Borat. I get what he's doing, but he's doing it in a way that leaves a lot of ambiguity and while ambiguity in itself is a wonderful thing (how accepting are we really?) it still enforces to the USA, USA, USA -chanting crowd (of which we have our own spin-offs here) that foreigners are crude and dumb and gays are sleasy and weird. I highly doubt that the people I heard in the audience are going to take anything else away from this film. As for the people who do get it it's hardly more than a ploy to feel superior. 'Look at those dumb red-necks, how much better then them are we?' It's just not the kind of film that I feel could actually lead up to a debate because for a debate about opinions you need to be able to respect eachother, this just reinforces our own worst opinions of others and our most base and crude ideas about how superior we are to others regardless of who we define as the other. If Cohen had wanted to ignite a debate with either Borat or Brüno a movie is hardly the best medium. You see it in a dark room with a relatively high amount of anonimity and the people you go to see it with are maybe not of the exact mind as you are, but usually very close to your own opinions. It's not like I could debate with the people who were making homophobic comments, I could hardly locate where they were exactly sitting nor could I have picked them out of line-up if I had to. Afterwards everyone goes their own way with their own opinions validated regardless of what that opinion is.

So no, not my cup of tea.

 

I'm trying out this blogthing: http://vladivos.wordpress.com/ 

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Brent Hartinger's picture

I hear you

And I agree with you about the "feeling superior" part. But honestly, I don't think there is a "point" to this movie, apart from just trying to be funny. It's not trying to persuade. Expose homophobia? Well, uh, maybe a little. But mostly it was just shocking jokes and set-ups, some of which (I admit) did make me laugh. It was a comedy that everyone else it applying this "important" aspirations (pro and con) to. But they don't fit. I will say this: I was surprised by how well the rednecks came off in some scenes, except for the ex-gays and the final scene, where they looked like lunatics. But even that last scene had a weird, surreal sort of beauty. I guess I felt like none of the movie can be taken at face value; it was wildly heightened reality. But I didn't see it as mean or hateful (except for that last scene), just silly. Still, I'll say this: I think it's fascinating how so many people have such different reactions, which, in itself, is interesting.

 

 

Check out my new fantasy website: TheTorchOnline.com. It's like AfterElton.com for fantasy geeks! And I Twitter

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friday13fan's picture

I also think that the point

I also think that the point of the movie was to be funny, mostly by allowing the audience to laugh at people who are taking themselves way too seriously, as well as by showing us things that shock us and making us aware of our own prudishness.  Bruno's the hero, not the villain.  Actually kinda reminded me of John Waters, whom I love.  I wonder if people today would feel Divine was giving the wrong impression to the unwashed masses if he had opened in a film as big as this one?  I'm in a college town, and the audience I saw it with laughed at the same times that I did, and there was nothing offensive said, and I generally did not doubt their intelligence.  Actually, the only time I laughed and the rest of the audience didn't was the joke about Tom Cruise, John Travolta, and Kevin Spacey.  I almost thought that might have been in the previews, which I avoided.
Ladymacbeth's picture

And I hear you :)

Perhaps it doesn't help my opinion of the film that I didn't find it funny. The film itself was not terribly offensive, but the combination of reactions from the audience and not finding it funny myself was too much for me.

 

I'm trying out this blogthing: http://vladivos.wordpress.com/ 

Jimmy Donahue's picture

Could it possibly be...

... that since you didn't like 'Borat,' you more likely than not knew you wouldn't enjoy 'Bruno'?

I've told friends that if they didn't like one I'm sure they wouldn't like the other.

Also: Since you did not like 'Borat' why did you go see 'Bruno'?

Not judging, just curious. 

Ladymacbeth's picture

   I watched in the

 

 I watched in the sneak preview. I think you have them in the US, perhaps under a different name? For a reduced price you get to watch films that are not in roulation yet, but you don't know which movie it's going to be.

I'm trying out this blogthing: http://vladivos.wordpress.com/ 

ahafan02's picture

I had a horrible experience

I had a horrible experience watching this movie.  The audience was filled with hateful people.  I heard the "f" word muttered over 30 times.  The guy sitting in front of me kept saying "that stupid fag" and "dumb queers".  When it got to the part with Ron Paul where he calls Bruno a "queer" several people in the audience starting cheering and saying "you tell him Ron".   I walked out.  The worst theater experience I've ever had.  The movie was funny in parts but I'll wait for the DVD to finish it.
Jimmy Donahue's picture

Wow!

Where was this?

And I hope you got a refund. 

RWD's picture

WHAT??!

That is digusting!! I'm so sorry that happened. UGH.


"To make a bad day worse, spend it wishing for the impossible." - Calvin of Calvin and Hobbes

Darrien's picture

Bruno has been around a long time

The first time I saw Bruno was about 12 years ago when SBC was doing comedy shorts for the Comedy Channel in the UK. Out of the characters SBC had, Bruno was the funniest. At that stage Ali G and Borat were definitely rough around the edges, whereas Bruno was virtually perfect.

However, back then, Bruno was a very specific character whose purpose was to lampoon the fashion industry.

His flamboyance and sexuality weren't really a consideration in that context. He would ambush fashion designers and ask them increasingly ridiculous questions that exposed their pretentiousness/shallowness/general weirdness. Occasionally he'd interview one who understood it was a joke, or was such a nice person that they were nothing less than charming to him. In that industry, Bruno was a joke that could be repeated endlessly and would be funny each and every time.

I understand perfectly what Brent means (well, I think I do but could be wrong because he and I think differently) about wanting to feel something 'real' about Bruno. In his original incarnation, it was the fashion-business context of the comedy that provided the realness. You understood everything you needed to about him because of where he worked.

In the film, some sections are hysterically funny and other sections are far too staged. The problem was that there wasn't a consistent context. He'd swapped a concept for a geographical location. Instead of lampooning an idea (homophobia), he ended up as a comedy-sketch character where the joke is his flamboyance rather than the punches he can land on homophobes.

Having said that, some of the lines he comes out with are priceless and the one thing no one can take away from him is that he is the bravest physical comedian - of recent times - to have ever hit the big time.

 

Kurtus Sietz's picture

...

Actually I found the middle east scene downright hilarious, and the martial arts scene was so crazy.  It amazes me that there are people dumb enough to act that way, which is why I thought the whole movie was funny.  It was as funny as Borat for me.
GayTVluver's picture

Texas sailor murdered...Bruno ad...

Just thought this was interesting...I saw a story linked on the AE main page about a Texas sailor being murdered, it took me to 365gay...I clicked to watch the news reply and it showed the Bruno ad first.

After seeing the movie and knowing the context of the clips being shown in the ad it was a little frustrating seeing the headline "Texas sailor murdered for being gay" right below Bruno getting his asshole bleached, lisping and seconds away from showing dirty pics in front of an audience with a kid.

Ah...the power of the dollar...

Brent Hartinger's picture

Please keep in mind...

That we have no say over what ads are sold (and the ad people have no control over our content). Separate departments completely.

 

 

Check out my new fantasy website: TheTorchOnline.com. It's like AfterElton.com for fantasy geeks! And I Twitter

dback's picture

Saw the Saturday matinee in Beaverton, OR

Theater not terrible full--maybe 1/2 to 3/5.  No homophobic outbursts, nothing like that at all--just uproarious laughter, and a few groans (I might have uttered a couple myself) during some of the most outrageous stuff.  (Oral sex on an invisible ghost?!?) 

I didn't find the movie truly offensive, but I found it interesting that due to Cohen's fame, many people are now aware of who he is and what his schtick is--thus, the first 2/3 of the movie really moved, since the scenes were very short.  The entire sequence during Fashion Week, which you'd think would be the centerpiece of the film, was dispensed with in less than 3 minutes since they got wise to him and threw him out.  And others just refuse to interact with him (Harrison Ford is no fool).

I think the movie began to lose some of its juice and satire when Bruno went South, as the filmmakers (and Cohen) don't have anything really clever for Bruno to do there--when he's at boot camp, it would've been much more subversive if Bruno had in fact been able to do 25 push-ups one-handed, or if when he went on the hunting trip he'd been a crack shot.  The idea of this "pansy" being as butch or butcher than those around him would've been REALLY interesting.  Also, I noticed that this is where the director/editor started getting really slack--several scenes which might have been funny if truncated sooner went on and on until they started getting uncomfortable, as Bruno was no longer a clueless nitwit but someone borderline predatory.  (His trying to feel up men during a swingers party, and his attempts to get into his hunting companions' tents--while naked--were the sorts of things I wouldn't like either, if a gay man was trying them on me when I'd politely refused already.)  And the bit in Arkansas was too easy--if Bruno (here "Straight Dave") had been in the middle of a SERIOUS wrestling match, a la UFC, which then morphed into sex (see also: nakedkombat.com), it again would've been really subversive.  Here, it was too much of a giveaway, and though it provided the film with a romantic tie-off and brought the plot full circle, it still wasn't as satirical as was intended.  (It would've been interesting if the wrestling sequence had had two WOMEN making out while wrestling first, as a counterpoint to underline the crowd's hypocrisy and homophobia.)

However, at least 80% of the film works well--as a comedy of extreme gay humor (the pygmy sex scene is a gut-buster), as a vicious satire of celebrity culture (poor Paula Abdul), as an examination of the cluelessness of some Hollywood types (are those celebrity charity consultant sisters for real?), as a commentary on the ridiculousness of religious orthodoxy (the Middle East sequence, the "ex-gay" meeting in the South with a man whom Bruno blithely notes has "cock sucking lips"), etc.  It's not as fresh as "Borat," but in a weird way it's also a little less vicious and more ridiculous--you could come out of "Borat" and feel a chill about America and Americans, whereas this is much less biting and more goofy.  Then $20,000 question: what on earth will Cohen do for his next film?  (Also interesting, since Cohen is Jewish: the most over-the-top rabidly religious protest he encounters is not from Muslims or Christians, but from a hysterical Orthodox Jew in Israel, who does NOT react to Bruno's outfit with calm and decorum.)

Jared's picture

Bruno is discriminative.

Honestly I hate Bruno, he puts off us gays as some overly camp person who walks around prancing in our undies, ripping off religion and making a fool of ourselves. we are nothing like that.

Example, he goes into a town full of jews, and befriends them, then tells them hes gay, they want to kill him, and oh its all for the fun of comedy. No it isn't, its just getting a raise off a religion who he knew hates gays. Yeah it shows that America and other countries are very homophobic and think its wrong, but why does he put it in comedy? I just can't believe he would make a stereotypically look on gays and rant around dressed over the top, all for peoples enjoyment. Why doesn't he just go around acting himself or acting a true blue assuie bloke instead of ripping us off!!!

Stick with normal acting Sasha Boran Cohen! He was good in his part as Mr Perrelli in Sweeney Todd, so stick with FICTIONAL MOVIES!