Sean Hayes (Photo: Sara Krulwich/The New York Times)

In a continued effort to bring you all that is important in the world of gay entertainment and ensure that you are being spoon-fed images of gorgeous, commoditized manflesh, we present the newly-minted AfterElton Briefs. Following the usual assortment of carefully-selected news items, interested readers can find a refreshing pic of a hot man in underwear after the jump. Yes, we're serious.

• Anyone else curious what this in-development television project that Sean Hayes is cooking up might be all about? This New York Times interview will only say that it's called Bi-Coastal and that it involves "a guy with a wife and kids in California and a boyfriend in New York."

• The home of gay Boyzoner Stephen Gately was burgled, and some expensive jewelry with sentimental attachments stolen.

• Good news: In Hogan reality spinoff Brooke Knows Best, Hulk's daughter has a gay roommate and the Hulk's totally cool with that. Bad news: the implication that Brooke knows anything, let alone "Best".

• We can believe it's Boy Butter: Last Monday, Bravo aired what is being called the first ever national television commercial for an anal lubricant, and I missed it. Damn you, TiVO! (Technically, Boy Butter has advertised on television before ... and to equally creepy results, but only in local markets.)

• The trailer for the sure-to-be-controversial documentary Religulous (in which Bill Maher travels the world trying to get to the bottom of religious absurdities) is up, and in it Maher talks to a couple of gay Muslims. This is gonna get interesting.

And today's Briefs are brought to you by...

Thanks to the UK's Pinknews for bringing this to our attention. Cable tv stations in New York and Los Angeles will shortly be running the first television commercial ever for a gay sex lubricant. Call me a prude, but I sorta wish they wouldn't. Not that I have anything against personal lubricant advertising, but this particular commercial is so unoriginal, unfunny and crudely suggestive that I think it reinforces some of the worst gay male stereotypes out there.

The ad is a take-off of the "I Can't Believe It's Not Butter" commercials of the 1990's. Only this time the product is Boy Butter and the slogan is "I Can't Believe It's Not Boy Butter."

You never see the actors, just their hands and a closeup of the product which is displayed on a kitchen counter along with some citrus fruits.

Given that the packaging is designed to look like a tub of margarine, I really don't think that anyone should be leaving this product out on their kitchen counters. But really, that's just the start of this commercial's transgressions. The thing ends with a voice-over announcer saying "Try squeezing a little Boy Butter into your tight agenda today!"

Okay, eww. Come on guys, if you're going to produce the first televsion commercial ever for a gay personal lubricant you sort of have an obligation to do something tasteful -- or at least legitimately amusing. This one isn't.

Think I'm being too hard on this thing? Check out the 30 second spot below, and let me know what you think.